Lead - Marketing - FMCG

Looking for a brand marketing professional with 8 - 12 years of experience for one of the leading FMCG players.

Key Responsibilities :

- Develop the Marketing strategy and plan

- Have a strong understanding of customer/segment needs and the competitive environment.

- Identify/develop innovative/ breakthrough consumer insight based marketing program metrics/benchmarks, including both traditional and new age media / advertising.

- Execute marketing plan or a solution through cross-functional alignment and coordination

- Set overall strategic and tactical direction for marketing programs across countries that generate revenue and share

- Create engaging and compelling customer value proposition together with the Category and Global Marketing teams.

- Have updated knowledge and hold on Conversion rate optimization/ SEO/ SEM, PPC& FB advertising, social media marketing.

Preferred Industry : FMCG/ Consumer Durable/ Multi Industry experience

Core understanding of brand and digital marketing.