Vice President - Digital Marketing - Consumer Internet

- Candidates from Consumer Internet Firms

- Candidates with experience in Startups (eComm/Consumer Internet)

- Should have solid exposure scaling B2C traffic

- Build brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.

- The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market

- The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.

- Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Remarketing and Email.

- Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition

- Own the data analysis, reporting and dash boarding for your vertical and continuously optimize the marketing spends.

- Define requirements, tasks, and resources associated to SEO strategy (both offsite & onsite with keywords strategy)

- Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results.

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

- Have a thorough knowledge of search ranking factors and critical updates.

- SEM Strategy, Planning and Execution

- Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.

- Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports.

- Campaign Optimization, Creative Briefing.

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

Desired Candidate Profile :

- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).

- Knowledge of Website Administration.

- High-level proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Hands on experience in planning & Implementing Digital Marketing campaigns.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Thorough knowledge on content marketing

- Hands on knowledge working with Double Click along with adwords / search network / display network and other search engines