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Lead - Field Marketing/CRM/BTL Activation - Healthcare Retail - IIM/XLRI/ISB/MDI (5-8 yrs)
Industry - Retail
Job Type - Permanent
Description - Lead - Field Marketing, CRM & BTL Activations - Healthcare/Healthcare Retail
Client Details
Our client is India's leading healthcare service delivery provider with a large network of delivery centers across the country. The organization is in a high growth phase and is looking to hire a Business Head for BTL marketing activities to result in maximising footfalls.
Job Description
- Design and supervise the promotional campaign calendar for community engagement and visibility initiatives as per local market requirement in order to build brand recall and footfall.
- Plan and execute new center launch and sustenance plan through proper catchment analysis.
- Work with creative agencies to design promotional communication relevant to campaign and target groups, which includes print, in-clinic/store, events etc.
- Interface with Agency for all deliverables on time & supporting Activation team for all marketing related collateral/ designs/ artwork etc. requirements.
- Taking new business initiatives supporting marketing, branding initiatives across business locations.
- Managing a large team
Profile
The successful applicant comes from a Top B-School (IIM - A, B, C, L; XLRI, ISB, MDI) with 5 to 8 years' experience in Sales and Marketing in the FMCG, Telecom, Banking and Retail Industry. The candidate must come with a proven track record of driving business and should be willing to work in a business that is accelerating at great pace.
Job Offer
- Leadership role in a market leading organization
- Heading a crucial function for the organization
Page Group India is acting as an Employment Agency in relation to this vacancy.
Contact - Tushar Dadhwal
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