Lead - eCommerce Strategy - FMCD

The opening is with a leading FMCD company for their office in Gurgaon.

Lead E-commerce Strategy

MBA with 7-9 Yrs of experience.

Location - Gurgaon

Reporting to the Head

To oversee organization's online sales and presence.

Responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web.

eCommerce strategy: Engagement & business partnerships with the key e-commerce players on various business initiatives including Exclusive Product Launches

Develop Strategic thinking for developing Online space- Channel margins, Supply Structure and monthly demand plan.

Leverage cross-selling opportunities between Modern Trade and e-commerce.

Go To Market strategy and innovation, preparing models with customer segmentation.

Different ideas for innovation to come up with new ideas/plans to innovate for different GTM models.

Customer Engagement : Align with the e-commerce partners and prepare a Joint Business Plan approach with Tier1 customers.

Innovation Testing: Develop Joint Account Plans with Online Accounts to ensure Sales growth.

Drive and enable exclusive launches & marketing campaign integration.

Establish working relationships with e-commerce partners, improving content on partner platforms, designing Terms of Trade & initiation of a joint activity calendar for businesses.

Understand the Key Business Drivers for this channel and manage channel forecasts.

Make it future proof by incorporating channel spends, ensure business delivery and share sufficient.