About Aasaanjobs :

Aasaanjobs.com is a recruitment company for entry level and mid-level jobs in the country. We are in the process of creating a digital identity for millions who play such a crucial role in the ever expanding service industry of the country.

The company envisions creating a consumer brand where hiring should be as convenient as ordering products online. The company is focused on disrupting the extremely frictional recruitment industry by making the process quick, convenient and smooth for all the collaborators. The playfield is a multi billion dollar domestic market and an even bigger international market which is looking for meaningful consolidation. Such a consolidation would ensure that people are not haggling with sub-standard products but are being offered a delightful one.

Started in 2013, the team is composed of young, energetic and highly motivated IIT Bombay alumni, coming from different professional backgrounds.

Job Responsibilities :

The Digital Marketing Lead oversees the digital marketing strategy for Aasaanjobs Private Limited.

Duties :

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Managing the redesign of the company website.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Skills & Qualifications :

- Bachelor's/Master's (preferred) degree in Marketing.

- Experience managing PPC, SEO, Email marketing, and social media and Affiliate programmes.

- Previous experience in a similar digital marketing role.

- 8+ years of experience in Marketing with at least 3 years in digital marketing

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