The purpose of Role :   The opportunity space is large and diverse, as well as attractive & challenging. This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories & portfolios.  Responsibilities :  - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.  - Lead the concept development process for each of the segments.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.  - Lead commercialization and revenue generation of new and ongoing brands.  - Focus on multiple channels for marketing including new media/ social media etc.  - Organize promotional events within budgetary allocations.  - Handle appropriate media selection for advertising new product launch campaigns.  - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.  - Develop annual and project specific brand promotion plans and handle participation at various events.  The Person  - She / He would be an MBA from a top notch business school with 3 to 7 years of extensive track record and achievement with an exceptional level of understanding in marketing.   - Currently working with best FMCG, consumer durables, automobiles or other consumer facing businesses  - The incumbent should have proven track record of working on brands/categories which are super-premium & price agnostic and have found preference with consumer's basis its ability to create desirability and affinity.   - The ability to navigate through key stakeholders within the organization will be necessary for success and traction.

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Lead - Brand Marketing - Real Estate Group - IIM/MDI/FMS 

Lead - Brand Marketing - Real Estate Group - IIM/MDI/FMS  ,Job Description for Lead - Brand Marketing - Real Estate Group - IIM/MDI/FMS  in AddRec Solutions Pvt. Ltd. in  Others for (3-8) years of experience. Apply Now!

Job Description for Lead - Brand Marketing - Real Estate Group - IIM/MDI/FMS  in AddRec Solutions Pvt. Ltd. in  Others for (3-8) years of experience. Apply Now!