Lava - Retail Experience Manager

Job Description :-

- ATL manager will be responsible for managing the entire media exposure of XOLO across– Print, TV, Radio and other relevant mediums

- Responsible for working along with the creative agencies in conceptualizing all campaigns for the brand as well as product specific initiatives

- Coordinate launch of media campaigns with external agencies and internal team

- Keep abreast of industry figures, including distribution and audience figures.

- Monitor buying strategies and optimize effectiveness of campaigns.

- Build relationships with media sales companies

- Negotiate rates with media sales companies to obtain most competitive prices.

- Identify relevant advertising space in magazines or newspapers for XOLO

Desired skills :-

- Requires excellent written and verbal communication.

- Thorough knowledge of advertising campaign planning

- Excellent knowledge of reporting formats

- Superlative presentation skills

- Ability to manage a multi-functional team

- Creation of Creative from initial agency briefing to implementing the same

- Exposure to ATL & BTL advertising, brand positioning and media planning

- Media/Creative Agency Management. Ability to effectively work under tight deadlines and manage projects independently.

- Excellent people skills and an upbeat and enthusiastic attitude.

- Strong organizational skills and keen attention to detail.

- Superior professionalism and judgment

- Strong work ethic

- A Masters degree in marketing, business, communications, or a related field is required.