Key Result Areas :  - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.  - Understands & defines the brand identity & align all the brands plans accordingly  - Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity  - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity  - Scans the business environment to explore options for revenue generation from new and existing customers  - Develops and executes plans for brand extension.  - Develops annual plans and budgets for the brand.  - Keeps track of all brand related expenditures vis-a-vis budgets.  - Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).  - Coordinates with internal & external media agencies for implementation of the Brand's strategy.  - Coordinates with other departments like Sales, Product, Service, Manufacturing, Finance, etc for product & brand related requirements.  - Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.  - Monitors, tracks & evaluates market & competitive dynamics.  - Develops systems within brand teams which facilitates better MIS and synergy of operations  - Assists in developing market entry strategy for previously untapped geographies based on market intelligence  - Undertakes all market research for obtaining feedback on various aspects of the brand  - Monitors and tracks of performance of brand based on specified criteria.  - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.  - Develops various schemes incentive / discount to increase the contribution of the brand.  - Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis  - Supports development of a performance driven culture among all employees within the team  Desired Skills & Competencies :  - Marketing Strategy  - Branding  - Advertising  - Promotions  - Planning  - Communication  - Leadership  - Creativity  - Analytical ability

Delhi NCR

Others

Lava International - Senior Brand Manager 

Lava International - Senior Brand Manager  ,Job Description for Lava International - Senior Brand Manager  in Lava International Ltd. in  Delhi NCR Others for (5-12) years of experience. Apply Now!

Job Description for Lava International - Senior Brand Manager  in Lava International Ltd. in  Delhi NCR Others for (5-12) years of experience. Apply Now!