LAVA International - General Manager - Distribution

- Creation of National Distribution Strategy & roll out Plan of execution in close coordination with HUB heads.

- Set up consistent measurement system for measuring Distributor Investment & Infrastructure.

- Distributor and DSE lifecycle management processes - Automation, implementation and engagement programs.

- Design and execute way of working for Distribution managers nationally.

- Responsible for managing entire Sales and Distribution budget for company.

- Spearhead BTL marketing activities nationally including budget plan and allocation.

- Develop process for execution and measurement of on shop BTL elements.

- Management of the entire sales automation system.

- Setting up systems and processes for measuring outliers of above mentioned processes and driving change.