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HR at Kotak Life Insurance
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Kotak - Marketing Manager (3-6 yrs)
Marketing
Desired Qualification: MBA/PGDM full time
Desired Work Experience: 3-6 yrs experience
Location: Mumbai
Role Summary:
- To create a successful brand stands up for something unique in the mind of the consumer.
- Handle and manage annual media budgets for customer acquisition through campaigns for web, television, radio, direct mail, email marketing.
- Contribute expertise in the areas of media and online engagement and public outreach to enhance the overall strategic planning
- Work closely with Marketing Research team to obtain relevant information, including the development and implementation of the brand’s initiative.
- Liaison with Advertising, Media & Outdoor agencies for all ATL activities
- Media Planning for all ATL (TV, Radio, Print Plans & Outdoor) campaigns
- Understand the market gaps & customer perspective on the products
- Collaborate with cross-functional teams from Legal, produce development, compliance and sales for sales campaign management and performance tracking
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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