Kotak Life Insurance - Digital Media Manager

About US:

Kotak Mahindra Old Mutual Life Insurance Ltd is a 74:26 joint venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual plc.

The company started operations in 2001, and strives to offer its customers outstanding value through high customer empathy, consistent and benchmarked service and a suite of products that leverage the combined prowess of protection and long term savings. It covers over 8 million lives and is one of the fastest growing insurance companies in India.

Position: Digital Media Manager

Job Responsibilities:

Traffic Building:

- Plan/execute strategies to increase traffic on the website

- Responsible for achieving business targets on a monthly basis through online marketing

- Analyze traffic from different sources coming on the website and report on a weekly basis

Contribution to Business:

- Interaction with Call centre team for tracking conversions

- Responsible for identifying gaps in campaigns and optimizing campaigns by interacting with the Call Centre team

- Liaising with the Call centre team for monitoring their performance and identifying necessary training requirements

Technological Enhancements and Troubleshooting:

- Product configurations

- Liaise with IT to get products configured on portal

- Conduct user acceptance tests to ensure an error free product set up

- Ensure successful launch of products online

- Train Ops and business teams on product and process

- Propose New Enhancements and coordinate with IT for implementation as per fixed timelines

- Identify bugs and troubleshoot to ensure a bug free environment on the portal

Competition Tracking:

- Track and report competition movements on the internet space in terms of new product launches, e-sales process, innovations, e-presence etc

- Propose new product idea basis National and International competition

- Present new product idea to product team/management

Profile Requirement:

Education: MBA Cat A or Cat B colleges.

Experience: 4 - 10 Years.