Kopykitab.com - Associate - Marketing

We are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for our startup - Kopykitab.com. He/She should be passionate about working in a startup environment with quick turnaround, working with small team end to end. You will be in charge of attracting site/app traffic, converting that traffic into revenue along with product & tech team, and nurturing those into paid customers.

Responsibilities :

- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Have a structured calendar to convert students to paid students based on events, exam schedule focusing on education vertical.

- Grow new customers apart from converting existing, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and revenue generation content (including offers).

- Optimize our marketing automation and conversion nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with product/tech to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements :

- MBA/BA degree or equivalent qualification.

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors, and then nurture them (using dynamic workflows) into converted customers.

Bonus skills : HTML/CSS, Adobe Creative Suite.