Kompanions - Executive - Social Media Marketing

Social Media Marketing Executive JD :

Experience : 1 - 5 yrs. (Experience in Brand Promotion through Social Media is a must)

Primary Location : Gurgaon

Job Responsibilities :

- Planning and building Strategy for multiple projects - International and Domestic

- Manage the day-to-day marketing activities across multiple channels, including search (Google, Yahoo, MSN, Bing), social media (Facebook, Twitter, LinkedIn, Quora, Pinterest & other social media channels), Email marketing (Mailchimp and more), and other lead gen activities

- Report progress on a weekly, monthly and quarterly basis, using industry tools such as Adwords, BrightEdge, Mailchimp, Google Analytics, and Moz

- Direct responsibility in campaign planning and implementation, budget management, performance review, optimization, and analysis. Define the online Lead Generation vision and strategy

- Good communications & analytical skills with excellent understating of Digital Marketing.

- Drive all Digital Marketing activities including - Search marketing (SEO/PPC), Display Media, Mobile and

- Social Media (Facebook, Twitter, LinkedIn, Google+, YouTube etc.), Affiliate-marketing, Content-

- Marketing, Referral-Marketing, Lead generation and Digital partnerships.

- Web Site promotions within all major Search Engine (i.e. Google, Yahoo, MSN, ASK, and AOL)

- Plan and execute all webs, SEO/SEM marketing database, email, social media and display advertising campaigns

- Work with business partners to manage and update website to ensure search engine visibility, favorable user experience and brand consistency

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Maintain an active awareness on industry trends as well as search best practices

- Designing Campaigns and Managing Ongoing campaigns

- Develop a strategy and implement a proactive process increasing engagement and viewership through Social Media Platforms

- Create a social media calendar

- Prepare reports for management to show ROI on Social Media Efforts

- Brainstorm and figures out whats working and what's not

- Remains UpTo date on recent trends and helps identify and execute our strategy for the same trends

Skills Required :

- Excellent English writing skills, strong vocabulary, good reading and comprehension skills is a must have. Possesses knowledge and experience in the tenets of traditional marketing.

- Creating brand communication strategies for our brand.

- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).

- Proficient in content marketing theory and application.

- Experience sourcing and managing content development and publishing.

- Exhibits the ability to jump from the creative side of marketing to analytical side

- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.

Key Qualification Areas :

- Excellent understanding of social media channels and the unique content needed for each.

- Excellent writer with a story-telling, editorial mindset.

- Self-starter with strong project management and presentation skills.

- Ability to handle the pace and ambiguity that comes with working in a start-up environment.

- Collaborative, energetic, and team-player.

- Understanding of analytics and insight-based strategies.

- You can do things, roll up your sleeves and get them out the door!

- Solid understanding of content creation, crowdsourcing and online marketing.

- Exceptional understanding of digital marketing across the various marketing channels including SEO, SEM, email, affiliate, display, and other innovative marketplaces throughout the web and in eCommerce.

- Knowledge of the latest marketing tools such as Google Analytics, ADwords, Salesforce, Moz, BrightEdge, Mailchimp, LinkedIn, and Twitter (to name a few).

- Experience gathering site and channel data, data synthesis and analysis, quantitative evaluation, and developing data-driven strategic initiatives.

- Experience generating actionable weekly, monthly, and quarterly reports containing key marketing performance indicators (KPIs).

- Experience writing marketing copy and social media messaging - you got to really love doing this!

- Experience working with 3rd-party vendors, agencies, affiliates, and partners.

- A proven track-record demonstrating positive returns on marketing investment (ROI).

- Experience working in a fast paced B2C/B2B company.

- Familiarity with content management systems a strong plus.

- Experience with web targeting and personalization programs.

- Experience with building online communities & portals is a strong plus.

Compensation :

- A competitive compensation and benefits based on skills and experiences.

Additional Qualifications : - Preference will be given to Google Certified Professionals (GCP). Possession of excellent oral and written communication skills