First and foremost, Key Accounts Managers are communicators, who listen to their clients' business needs and explain product features and benefits with these needs in mind.
- Effectively search prospective clients and generate sales leads.
- Advise clients on relevant and impactful marketing communication to be displayed on their advertising space. Amplify the impact of marketing campaigns by distributing marketing merchandize to restaurants for display.
- Prepare result reports for advertising campaigns and interpret them for clients. Also suggest measures to improve the effectiveness of the marketing campaign.
- Manage end-to-end client relationship including pitching, negotiation, contracting, billing / invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting.
- Mentor Sales Managers / Sales Associates guide them and help them improve their sales skills.
- Handle special projects related to Sales. Involves taking single-point responsibility of a certain revenue stream, process improvement, business development of new products, etc.
- Manage critical client accounts which have higher degree of complexity in terms of client servicing.
Note: MBA from Tier 2 B Schools candidates would be preferred.
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