Key Account Manager - FMCG - IIM/ISB/XLRI/FMS/MDI

Key Responsibilities/Work Areas :

Strategic Annual Joint Business plans for the defined Modern Retail Chains, National/Regional

Develop strategic tie up with the sharply defined Terms of Trade (TOT)

Develop monthly/Quarterly activity calendar for the respective Chain

Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.

Achieve Annual budgets

Marketing Co-ordination :

To work coactively with all Brand Management Team to develop Shopper awareness /image / preference by Executing Planned Shopper activations & Events @ POPs to drive higher off takes.

To work with the Product management team to proactively activate listing process with the chains/Customers

To monitor category/brand performance at Chain/format level and device programs to gain Market Share

POP Execution and Shopper Activation :

Continuous focus on increasing availability of our Products and increase shelf space

Implementing shopper programs and Visibility drives

Monitoring all key brand Activities.

DSR effectiveness in terms of key activities/programs

Managing Customer :

Providing Excellent service to the customer as per TOT

Building relationship with the key category captains of the chains

To review brand and customer performance at quarterly level and agree actions

Financial Responsibility :

Operate/ Achieve Channel Costsas budgeted for the year

Documentation And Prior Approval Of All TOTs (Terms of Trade) for audit purposes

Settling Customer Claims within stipulated timeframe

Collecting Nil Claim Certificates (NCC) from the Customers on a quarterly basis

Education & Relevant Experience :

MBA form Tier I Institute with 3-5 years of experience of full fledged Key Accounts handling experience at National Accounts level