Key Account Manager - Digital

Resposibilites:

Managing a wide variety of key clients & projects

Devising and executing digital marketing strategies for existing client and new business pitches

Planning digital road map for certain brands apart from achieving lead targets and delivering a healthy pipeline for leads for future

Proactively identifying, recommending & developing business opportunities for digital for existing clients

Focus on renewing and expanding existing customer revenues

Maintaining close relationship with Publishers, and liaising with top digital agencies.

Assist and handling end to end campaign requirement and help clients / brands achieve their marketing goals.

Managing search marketing campaigns & digital media planning and buying

Social media - Devising social media strategies for clients, Increasing engagements and fan base, paid social ads, Facebook & mobile applications, tracking a brand's presence on social media platforms vis-a-vis competitors

Performance marketing - Emailer marketing, Lead generation, Ecommerce, Analytics, Reporting and Optimization

Meeting/exceeding targets to meet client KPI's like sales, revenue and ROI goals