If we already knew what to look for in a growth hacker, it wouldn- t be growth hacking, would it-   ixigo is looking for a creative, analytical and an intuitive person with a strong understanding of driving user growth & engagement using non-traditional, unproven, and innovative marketing methods. The person should be comfortable in an "all hands on deck" environment, loves solving problems and can thrive in a startup culture. This is a full time position to be based out of our Gurgaon office.  Who we are  Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India's leading travel search marketplace, connecting over 80 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations.  ixigo's mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo's investors include SAIF Partners, MakeMyTrip & Micromax.  Role & Responsibility  As a growth hacker at ixigo, you will own the growth story of one or more products at ixigo  - You will track and report on Performance KPIs across all acquisition channels to optimise ROI, including highlighting potential investment tradeoffs between all CPA-based activities  - You will leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through testing.  - Creating guerilla marketing campaigns / growth hacks with a mix of code and imagination to drive more visibility and usage for ixigo  - Trying out new and emerging marketing opportunities, platforms and acquiring users for zero or as close to zero as possible marketing spends. When stuff works, transitioning it to traditional online marketeers to scale  - Driving usage and engagement growth for ixigo's apps  - Suggesting product tweaks and integrations that can drive hyper viral growth  - Identifying new and efficient marketing channels for driving faster adoption  - Identifying product and content opportunities for creating viral growth  - Culling out stuff that isn't working  Skills & Qualifications  - B.Tech/B.E. from a Tier 1 college  - Product development, Product marketing, Online marketing or Product Management background with at least 2 years of prior experience in driving growth and engagement for internet and mobile products  - Prior experience in startups and in launching and growing internet and mobile products from zero to millions of users a big plus.  Must Have  - Strong understanding of mobile apps and user behaviour on smartphones / internet  - Technical background with ability to write scripts and code for web-scraping, pulling data for analysis, handling APIs and marketing automation of all kinds  - Awesome communication and copywriting skills. Ability to express ideas into words in a very easy to understand form.  - Knack for trying out new and latest mobile apps, web products, platforms, SaaS products etc. and quickly identifying use cases that could be of interest, and getting hands dirty and playing with them to see if they can drive faster growth  - Creativity, Intuition, Analytical & UX Skills akin to product managers  - Deep understanding of Search Engine Optimization,Search Engine Marketing, Social Media, Content Marketing & Email marketing  - Obsession with measurement and analytics. Prior experience with A/B testing tools, Google Analytics, Analytics tools etc. a big plus  - Ability to use photoshop or basic image editing tools another big plus  - A quidnunc when it comes to news about tech / marktech / apps / startups.  - Eye for detail along with high benchmarks for quality  - Great people skills!  - Able to fit in well within an informal startup environment and to provide hands-on management  - High energy level and untiring commitment to drive oneself & the team towards goals  Compensation: - Commensurate to skills & experience; comparable to the best in the industry.  Culture: - ixigems enjoy a fun and rewarding work atmosphere. We do not believe in hierarchies, and we encourage communication and constructive collaboration. We believe in the personal growth of individuals, creative approaches to solve real-world problems, and questioning the status quo!

Delhi NCR

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ixigo.com - Manager - Product Marketing - IIT/NIT/BITS 

ixigo.com - Manager - Product Marketing - IIT/NIT/BITS  ,Job Description for ixigo.com - Manager - Product Marketing - IIT/NIT/BITS  in ixigo in  Delhi NCR Others for (2-5) years of experience. Apply Now!

Job Description for ixigo.com - Manager - Product Marketing - IIT/NIT/BITS  in ixigo in  Delhi NCR Others for (2-5) years of experience. Apply Now!