ITC Infotech - Consultant - Customer Value Management

About Us:

Customer Value Management is a practice within Business Consulting Group at ITC Infotech. We work with the marketing team of our clients across Retail, Hospitality, Airlines and Retail Banking Domain to drive customer engagement for our clients through relevant communications and promotions. We collaborate with clients to execute targeted marketing initiatives based on data driven insights.

This data focused approach is pivotal to create true marketing relevance for individual customers and superior customer engagement experiences for our clients

Role Overview

The CVM Consultant will work with Lead/Principal Consultant to support the analysis of marketing communications and help develop more advanced methods of targeting and treatment within a rigorous test and learn approach.

Responsibilities:

- Develop and maintain reports with a focus on representation and interpretation of data for meaningful observation and insight.

- Support assessment of measurement and reporting for clients, including exploratory data analysis and testing recommendations.

- Support program management of analytics projects to ensure alignment and delivery of activities.

- Collaborate with Principal/Lead Consultant for the planning, preparation, execution, and evaluation of marketing initiatives.

Requirements

- Exceptional critical thinking, preferably in the marketing field

- Attention to detail and very strong abilities in data analysis and information display (graphing/charting)

- Ability to handle multiple projects and tight timelines

- Excellent written, verbal and presentation skills and top-tier communication and listening skills

Education / Experience

- 1-3 years experience in marketing analysis, database marketing and/or research

- Educational training in business or quantitative analysis. Management graduates will be preferred for the role

- Experience with statistics, econometrics, operations research, benefit-cost analysis, or program evaluation a plus.

Technical proficiency

- Strong abilities in Excel and Powerpoint

- Experience with data applications and programming (SQL/SAS/MS Access)