- Isango!, part of the TUI Group of companies, e-commerce company is the online travel industry based out of UK, India and Spain. It has become a leading online retailer for travel activities, tours and excursions to customers across the globe. It does this by consolidating experience led tourism products such as excursions, sight-seeing & safaris from across the world. Isango! has 5,000 travel products in over 60 countries that it sells to a global customer set.

TUI Group of company is one of the world's leading leisure travel groups, with over 220 trusted brands in 180 countries and more than 30 million customers with nearly 54,000 employees around the world.

TUI Group is a British leisure travel group listed on the London Stock Exchange. It was formed in 2007 with the merger of First Choice Holidays PLC and the Tourism Division of TUI AG, which owns 56.4% of the company.

It distinguishes itself from other players by providing a high degree of online consultation with the richest repository of global products. Isango! is preparing to position itself as the number one player in this fast growing industry with a size of USD 300 billion - USD 500 billion.

A fantastic opportunity has arisen for a Senior Digital Acquisition Executive to join one of the most exciting and biggest travel companies in the world, based at our Gurgaon office in India. Working across our B2C brands - isango! and LetShuttle, this is once in a lifetime opportunity for a highly driven and passionate individual looking to make a real difference within a growing and dynamic organisation. You could be a SEM/PPC/Acquisition executive looking to take a step up or already be an SEM/PPC/Acquisition looking for a new challenge within the travel industry.

The Role:

The person will have the responsibility of defining and executing digital acquisition strategies across our B2C websites. This will involve delivery of a fully integrated online marketing program to include PPC/SEM, Affiliate Marketing, Social Media Acquisition campaigns and Retargeting.

We are looking for someone who has a strong background attracting and acquiring customers and who is used to working in a fast paced business. This person must be innovative/creative and know how to drive commercial value and ROI via the delivery of digital marketing programmes/initiatives.

The role will involve the following responsibilities:

- Define, create and implement the digital marketing strategy across paid channels in order to grow our global user-base significantly, maintaining strong profitability.

- Manage relationships, budget and implementation for our global PPC/SEM accounts (across 120 websites) in order to deliver the best return on investment:

- Campaign/adgroup/ad/keyword creation and optimization.

- Bid automation - configuring and implementing bid rules to hit business ROI targets

- Regular Reporting

- Manage affiliate marketing program in a bid to grow revenues through:

- Identifying the top affiliates around the world and develop an affiliate program to support them.

- Engage with these affiliates to ensure a long-term relationship that drives qualified traffic to isango! websites.

- Help coordinate affiliate requests (banners, widgets, offers etc) to provide best possible affiliate performance, as well as coordinate any other necessary technical work for the channel.

- Lead strategic thinking around online acquisition programs.

- Manage and execute our Retargeting program in a bid to (a) bring back potential customers to hit ROI positive CPAs and (b) upsell/cross-sell to existing customers across our network of websites.

Something about you-

- At least 2-4 years - hands-on- experience in Digital Performance marketing - PPC/SEM (working with a large budget), Affiliate Marketing, Retargeting and Social Media Acquisition campaigns from strategy to implementation and monitoring gained in a B2C industry.

- Demonstrable experience using Google Adwords, Google Analytics (expert level) and experience in PPC/SEM bid automation platforms.

- Ability to drive clear, thoughtful analysis of ROI of customer acquisition programmes, plus experience in budgeting.

- Proven experience of website conversion optimisation.

- Ideally you will have an advanced degree in a related field.

- Excellent numerical, financial and analytical skills - you love numbers!

- Excellent project management and communication skills

- Fluent in English - additional language skills are preferable but not essential.

- Experience and proven success of working in a multi-national and multi-cultural environment - desirable

- Knowledge of HTML/CSS and website administrations - desirable

- Line Management experience - desirable

- Passion for Digital Marketing and of course travel!

Location: Gurgaon (NCR)

www.isango.com is the company's website.

Salary Range: 6 - 8 LPA

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