Engagement Manager/Senior Manager/Director – Online Marketing

Job Description:

- This individual will report into the head of Engagement Management.

- This individual will work in driving a cross functional team made up of digital marketing solutions, analytics and technology teams to achieve client goals.

- The individual will be partnering with client-facing account management teams for conceptualizing, planning and implementing online/digital marketing strategies for our clients.

Responsibilities:

Strategic Planning:

- Partner with account management teams to develop digital marketing solution strategy spanning across – SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization (MVT/A-B Testing)

- Ability to create high level strategic plans

- Advise the client/account teams on new digital marketing opportunities and trends in the industry

Program Management:

- End to end project management throughout the project lifecycle – strategy, planning, kick-off, implementation, progress and post
mortem

- Own project goals and drive the outcomes/results with the help of the solution teams

- Translate strategic plan to a mid-level and detailed execution plan

- On-time, on-budget and quality delivery of the project

Problem Solving:

- Solve business problems using data and insights

- Provide day-to day internal guidance

Communication:

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

- Provides regular updates to internal and external stakeholders

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals

- Pre-sales

- Assist the Business development and account management teams in creating proposals

Desired Skills:

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- At least 7 years of experience in marketing, strategy or business consulting roles

- 3+ years of experience in online marketing

- Strong leadership, entrepreneurial and execution skills

- Strong project management and communication skills

- Strong analytical skills, numerical skills and a good knowledge of Excel and Powerpoint

- Creative flair and enthusiasm for new ideas and concepts

- Good relationship management skills and a good team player

- Willingness to travel to client locations for business meetings if required

Qualifications:

- Master’s degree in Business, Marketing or Advertising from Tier 1 institution

Location: Bangalore

About iQuanti Inc.

- iQuanti Inc. works at the intersection of data, technology and digital marketing. We are focused on leveraging digital data to drive better results.

- We differentiate ourselves through cutting edge analytics, a robust proprietary tool-set and a strong record of delivering results.

Our services include:

Web Analytics and Reporting:

- We conduct in-depth analysis and modeling of web data.

- This includes both, deep analysis of online data and marrying offline data with online data to generate actionable insights.

- We also support organizations with improved reporting and with dashboards.

Search Marketing (SEO/SEM):

- We have a proprietary platform (ALPS) that, fueled by underlying search data analysis, has helped our clients significantly improve rankings.

- We have helped businesses get as much as a 40 percent lift, year-on-year, with digital marketing campaigns at the same costs.

- We are a Google AdWords Certified Partner Agency.

Web and Mobile Development:

- We manage enterprise web redesign projects using an integrated approach that includes development, SEO and online reporting.

- We assist organizations in creating their mobile strategy and manage development on iOS and Android platforms.

Founded in 2008, iQuanti is headquartered in New Jersey, U.S. and operates across America and India.

- More information about us can be found at www.iquanti.com

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