iQuanti - Manager - Online Marketing

Manager– Online Marketing (SEM/SEO)

Job Description:

This individual will report into the head of delivery. This position will work as part of a cross functional team made up of marketing, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our clients.

Responsibilities:

- Drive service quality, client retention & growth

- Use of data and analytics to deliver marketing efficiencies

- Lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across – SEM, SEO, Display, Affiliate networks, Social media marketing, consulting projects

- Responsible for improving the design, usability, content and conversion points for the promotion and growth of the client’s web properties

- Analyze and interpret user journey stats in order to improve the customer experience

- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment

- Hire, manage & build strong team with best in class online marketing competencies, skills & experience sets.

Desired Skills:

- Atleast 5 years of experience in online marketing

- Proficiency using tools to track and report on response rates, traffic and pick up broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising

- Experience in campaign management - AdWords, Email etc.

- Strong analytical skills, numerical skills and a good knowledge of Excel

- Good relationship management skills and a good team player

- Creative flair and enthusiasm for new ideas and concepts

- Strong leadership, entrepreneurial and execution skills

Qualifications:

- Master’s degree in Business, Marketing or Advertising from Tier 1 institution

Team / Leadership Skills:

- Uses sound judgment to identify issues and escalates when appropriate.

- Contributes to improvements in processes (technical or business) used by analysts.

- Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.

- Ability to identify key needs or gaps and provide leadership to close those gaps.

- Learns from mistakes, takes action to apply the learning and provides peer and team wide feedback for those in immediate area of focus.

Location : Bangalore

About iQuanti Inc -

iQuanti Inc. works at the intersection of data, technology and digital marketing. We are focused on leveraging digital data to drive better results. We differentiate ourselves through cutting edge analytics, a robust proprietary tool-set and a strong record of delivering results.

Our services include:

- Web Analytics and Reporting: We conduct in-depth analysis and modeling of web data. This includes both, deep analysis of online data and marrying offline data with online data to generate actionable insights. We also support organizations with improved reporting and with dashboards.

- Search Marketing (SEO/SEM): We have a proprietary platform (ALPS) that, fueled by underlying search data analysis, has helped our clients significantly improve rankings. We have helped businesses get as much as a 40 percent lift, year-on-year, with digital marketing campaigns at the same costs. We are a Google AdWords Certified Partner Agency.

- Web and Mobile Development: We manage enterprise web redesign projects using an integrated approach that includes development, SEO and online reporting. We assist organizations in creating their mobile strategy and manage development on iOS and Android platforms.

Founded in 2008, iQuanti is headquartered in New Jersey, U.S. and operates across America and India. More information about us can be found at www.iquanti.com