Intex - AGM/DGM - Media Buying & Planing

Job Details :

Job Title : Assistant General Manager/ DGM - Media Buying

Department : Marketing Section Marketing

Band / Grade : 3 Location/Unit HO, B74

Reporting to : GM-Marketing Jobs Reporting Into Manager/ DM/AM/Executive/ Senior Executive

Age : Group 30+ Salary Range (CTC) Mention Pay Band (Minima - Maxima ) for the position

Job responsibilities involve but not limited to :

- Manage planning & buying requirements for our brand.

- All aspects of media planning from strategy to execution needs to managed for online

- Strategy and innovations form a key part of the work

- Creating strategies to increase the effectiveness of the digital campaigns

- Develops media objectives and strategy document based on client brief and proposed media solutions

- Reviews media brief and sets planning process in motion

- Executing the media plans effectively to produce effective results

- Tracking & optimizing campaign performance on a regular basis

- Attends client meetings and conducts plan presentations

- Builds relationships with relevant partners in agency

- Planning for online/digital advertising campaigns for various brands and products

- He / she will be required to plan revenue generation involving new business development from advertisers and Media Agencies and managing existing portfolio of clients handed over for the defined region.

- Does complete research required for planning process

- Negotiating the best price, quality and placement of advertisements

- Keeping up to date with fluctuations in popularity ratings and developments in the industry

- Maintaining good relationships with media sales staff

- Securing the best airtime slots

- Managing media bookings

Desired Qualifications, Experience & Competencies :

Qualification(s) : Post-Graduation in Marketing /Branding

Experience :

- 10 to 15 years of experience in Branding specially in ATL based brand promotion

- Should be from Telecom, FMCG, CDIT, Mobile, Advertising Industry

Knowledge & Skills - Good communication & presentation skills

- High level of creativity

- Negotiating Skills

- Strong proficiency in MS Office

- Ability to work under work pressure

- work in team or single man army on need basis

Competencies - Customer Orientation

- Result Orientation - Tenacity of purpose

- Building Partnership

- Customer Focus

- Innovation