Inkmonk - Manager - Digital Marketing

Digital Marketing manager - Inkmonk (largest print marketplace)

We've hit a very critical inflection point in the growth of Inkmonk. With an incredibly small and nimble team, our platform is gaining incredible traction solving the core problem of procuring printed products - more than 1,000+ businesses on Inkmonk purchase printed & promotional products worth Crores of rupees every month.

- A quick brief about Inkmonk : We are building India's first and largest printing marketplace. Making it convenient for businesses to purchase printed products and promotional materials in one shot. Saving tons of time and operational hassles we have become to go to platform for anyone looking to print on anything.

- We're now seeking a Digital marketing manager - someone with unquenched ambition who will take ownership on acquiring users across new and existing industries, and building our brand as a thought-leader in the B2B print marketplace world.

Core Responsibilities :

- Drive people talent and marketing strategy across key channels and sub-teams, such as: Search, Social, Display, Email, Affiliate, Offline [including events, trade shows, and print], strategic partnerships, content and product marketing

- Set goals and ensure cohesion and collaboration across all levels of the marketing team, acting as a key liaison between Marketing and other teams within the wider organization

- Establish resources allocation and maintain across all marketing functions

- Execute or aid individual campaigns when needed (we're an early-stage company, after all!)

- Evangelize a data-first approach in measuring success, to ensure proper monitoring of marketing-related analytics, building tools, and sharing resources to quantify continued marketing efforts

- Partner with internal teams as our in house marketing thought-leadership in mission-critical, cross functional efforts such as user [buyer/supplier] acquisition, industry expansion and sales enablement / demand generation

- Develop holistic branding, public relations and communications strategies