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Senior Manager - Global Human Resources at IndustryARC
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IndustryARC - Digital Marketing Manager (5-6 yrs)
Job Description :
- Work closely with marketing team and marketing technology resources to execute campaigns for generating traffic, Leads
- Managing & training the marketing team regularly & keep a tap on all the channels like, Emails, Google, Facebook, SEO, Content Marketing etc. in terms of traffic, Leads, Branding
- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports.
- Educate and build excitement among execs to better utilize digital marketing channels to help achieve business objectives
- Devising strategies to drive online traffic to the company website
- Identify the assets to support digital campaigns such as infographics, videos, podcasts, email, etc.
- Identify trending topics to base content
- Ensure the content provided by content team is up to date and fully supports the brand and positioning. Ensure content and collaterals are optimized for SEO
- Ensures that web strategy is implemented and guidelines are followed in all online initiatives and track results
- Generate weekly & monthly reports of marketing campaign's performance
- Measure and report results and impact of marketing programs to VP at regular intervals
- Communicate with Vice President about marketing goals and results
- Collaborate with internal stakeholders and knowledge sources for working on all content and lead generation activities
- Partner with advertising and media specialists to increase marketing results
- Ensure regular media coverage through press release, PR programs, mentions in domain / industry relevant articles, interviews, etc.
- Utilising a range of techniques including paid search, SEO and PPC.
- Evaluating competitor's data & market conditions
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Monitor key web statistics and apply learnings to optimize campaigns
- Monitor social media reports to identify opportunities to optimize activity
Mandatory Skills :
- Strong Communication skills, Advanced knowledge of HTML and CSS required, Enthusiastic about tapping the digital opportunity, strong Project management skills
Desirable Skills :
- Ability to work to tight deadlines and deliver under pressure, The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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