General Manager - HR at Times Internet Limited
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Indiatimes - Cluster Head (10-15 yrs)
Job Title – Cluster Head
Reporting to – Marketing Head
Job Location – Gurgaon
Experience Required – 10-12 years
Responsibility –
- Responsible for managing the leading brand (Times of India.com + a new travel/cricket portal that’s coming up)
- Develop, Pritorize and lead the marketing and branding activities for the portfolio of brands while maintaining brand focus internally and externally.
- Develops the brand management strategy to support top line and bottom-line growth and foray into new segments and innovative products.
- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.
- Day to day management of management of all brand related innovation and new business initiative projects
- Develop best commercial practices for respective brand portfolio regarding innovation, positioning, placement,media, positioning and promotion.
- Assumes overall responsibility for Brand Activation.
- Ensures coordination with sales department to implement and monitor all branding and marketing activities.
- Ensures effective media evaluation and planning with key media providers.
Additionally Cluster Head will be responsible for collective of brands and managing a defined set of marketing managers
- Drive brand strategy
- Alliances
- Creative development
- Activations
- Innovations
- Oversee all touch points of communication
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