Indiatimes - Brand Manager

Times Internet Ltd. is the digital arm of The Times of India Group, India's largest media company. We run ventures in news, business news, music, video, local, e-commerce, deals, mobile, MVAS, and other stuff.

The advertised position will report to Cluster Head and will be responsible for :

- Managing the portfolio of brands

- Develop, Pritorize and lead the marketing and branding activities for the portfolio of brands while maintaining brand focus internally and externally.

- Develops the brand management strategy to support top line and bottom-line growth and foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.

- Day to day management of all brand related innovation and new business initiative projects

- Develop best commercial practices for respective brand portfolio regarding innovation, positioning, placement.media, positioning and promotion.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement and monitor all branding and marketing activities.

- Ensures effective media evaluation and planning with key media providers.

Qualification Required –

BTech + MBA

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