Idea - Sr Brand Manager - Media

This is with reference to the below mentioned positions with us (Idea Cellular Ltd). Kindly go through the mentioned details for the same.

Position: Senior Manager – Brand-Media

Level: Senior Manager

Reporting: DGM (Marketing)

Experience:7-12 Years

Location: Mumbai

Qualification: MBA

- Execution of all national media plans across TV, Radio, Print, Cinema, Digital media

- Setting and achieving of Media buying benchmarks across all media, to ensure efficient and effective media deals with all our partners

- Alignment & approval of the above with Idea commercial team

- Identifying, evaluating & negotiating for all national media property associations – across TV, Radio, Print, Digital media

- Alignment & approval of the above with Idea commercial team

- Conceptualizing and executing media innovations to amplify the national brand campaigns.

- Building and tracking of competition reports, market intelligence, etc

- Ensure regular Media reviews to track the brand campaigns and competition performance

- Maintaining the day-to-day relationship with our media agency (AOR) and key external media partners from TV, Print, Radio, Digital, etc

- Build processes within the media function and ensure that sanctity of the same is maintained across all stakeholders – internal & external.

Please send your updated CV on swati.dhavale@idea.adityabirla.com if you are interested for the same.