Idea - Senior Manager - Prepaid - U&R

Key Result Areas/ Accountabilities and Supporting Actions

Usage Enhancement

- Focus on I2I Community Building through Segmentation/ Targeting of I2I Segment- 50 mins

- Focused Communication/ Tracking of KPIs Green Belt Project

- Identified to reduce Pack Taker Churn

- Increase Count of Core Community without dropping Realized Rate (Role Project Leader)

- Quarterly Building Blocks will be identified basis Market Insights & Prepaid Business priorities

Improving Retention

- Focus on Reducing Prepaid Retail Usage Churn through the following activities:

1. Weekly Winback Program along with SD

2. Lucky Recharge Recharge Retention Program

3. Project to understand Usage Churn Triggers & put a process in place to reduce ZU entrants along with Prepaid SD (Role Team Member)

Communication

- Analyse & Leverage all modes of Communication to ensure Right Product is pitched to Right Segment.

- Focus on Sanchaya, Website, Emailers, USSD platform - 369# apart from traditional modes - SMS/OBD/IVR.

- Present Weekly Analysis on Communication Effectiveness.

Business Reporting & TRAI Filing

- Ensure Compliance on all Product Vertical Processes & Timelines in regular business analysis/ reporting.

Salary offered: 8 - 12 LPA