Idea - Assistant Manager - Marketing - VAS

Assistant Manager (VAS)-Marketing

Reporting to : VAS Head (DGM)

Responsibilities :

- Handle 7 VAS Products/Revenue Streams viz: DT, Voice Portal, Voice Subscription Services, Data Card, BlackBerry, Enterprise VAS & VAS thru Retail

- Achieving the Vertical wise Target on a month on month basis for both post-paid & Prepaid Vertical

- Interacting with Vendors on a day to day basis for new products to be launched & promotion.

- Interacting with Corporate, Internal Vendors & channel partners to open the short codes & other configuration

- Coordination with CRA for testing of local as well as Central Products with Complete Launch Process in place.

- Optimum Utilization of the resources available for product promotion & revenue enhancement

- Interaction with Sales team for timely support of Data Card & Blackberry Training to the Sales Team about the products.

- Design Primary & Activation Scheme for Data Cards & Blackberry from time to time.

Shruti Kava

Human Resources

Idea Cellular Ltd.