IDBI Federal - Manager - Brand & Insights

Consumer Knowledge and Relationship Programs:

- To plan, implement and analyse research for assessment and superior understanding of Consumer and Brand Usage, Attitude and Performance Trends and their impact on brand strategy and plans

- To plan, implement and analyse research for understanding customer need states, distribution channel behaviour and opportunities for new product development

Strategic Brand Planning and Implementation:

- To assist in developing a road map for strategic brand development and management in line with the company’s overall business objectives and to maximize the long-term value of the brand

- To implement, monitor and evaluate the marketing plans in line with the overall brand development and management strategies of IDBI Federal Life Insurance

- To monitor and track brand health measures to help define measurable marketing objectives

- To profile consumer segments, define targets and develop campaign aimed at superior and differentiated brand identity and positioning

- To act as a custodian and guardian of the integrity of the brand trademarks, assets and development process and ensure compliance with audit/ regulatory guidelines

Media Planning and Buying Effectiveness:

- To plan, develop and implement multi-media campaigns by sourcing media vehicles at competitive costs

- To build the knowledge and familiarity with media house performances, NRS, Listenership surveys, Readership Surveys, Circulation figures, ComScore etc.

- To supervise the implementation of media planning/ buying to achieve the targeted brand health levels and support the overall brand plans

- To anchor vehicle selection and investment decision making and continuously exploit innovative media reach within the TG

Communication Support:

- To integrate all marketing efforts within a consistent overall brand plan and ensure adherence to quality standards across all brand initiatives

- To plan and provide promotional/ collateral support to ensure effective implementation of internal programs, channel recruitment drives, local brand promotion and ground level customer activation activities

Business Intelligence:

- To develop and maintain competitor intelligence to ensure continuous flow of information on competitive activity in mass media and competitive campaign updates in order to prepare suitable responses and use in brand strategy.