ICICI Lombard - Marketing Manager - eChannel

Job Title: Manager – e Channel

Job Responsibilities;

To promote our products through internet portals / websites and convert eyeballs to sales.

Overall objective is to target the users of various websites for selling our products online and meet revenue targets

Job Profile:

- Initiate and manage relationships with targeted websites / portals such as indiatimes, rediff, bill junction, icici direct etc.

- Ensure that our products / value propositions are positioned and sold to the registered users of these sites

- Send e mails, run campaigns for increasing conversions

- Initiate online research

- Build customer database

- Monitor and analyze sales

- Deep mining, cross selling, up selling

Interaction with Product Manager, e Channel Segment Manager, e Channel Process Support Manager