Role: Product Manager  Location: Mumbai  Division: Retail Banking  Job Description:  The incumbent will be responsible for:   - Penetration of the products within the PB segment Customers.  - Enhancing the customer relationship value with the bank.  - Developing the customer level strategy based on customer life cycle / stage and insights.  - Manage the customer through the life cycle right from cradle to grave. (Acquisition, on-boarding, Cross Sell, Up-sell, Attrition prevention and win back)  - Responsible for conversion of SA into Primary or investment account from secondary accounts using assets as a lever.  - Developing hypothesis and test them using champion - challenger models.  - Customer analytics in conjunction with the business intelligence unit.  - Building customer profiles and converting the thin file to thick file.  - Slicing and dicing the portfolio to develop some distinguishing insights into customer behavior  - Developing value proposition for the sub-segment for enhancing stickiness.  - Campaign management across channels - Branch, ATM, Internet, Call center, E-mail, mobile and direct sales.   - Offer management and customer profitability   - Process both sales and service as well as product improvement insights  - Working with different product, policy, and customer service and operations teams for getting the best for the customer segment.  Key Matrix:  - Responsible for the product volumes for the business segment.  - Increasing the X-holding ratio  - CASA increase due to product penetration.   Key traits of the person should be:  - Analytical and ability to swift through complex data.  - Creative marketing resource with exposure to different channels.  - Exposure to below the line marketing channels  - Sales and Marketing experience having handled a large base of customers  - Ability to put a structure and process to blue sky thought.  - Go-getter and never say die attitude.  - Willing to dream, build hypothesis and learn from failures.

Mumbai

ICICI Bank - Product Manager   

ICICI Bank - Product Manager    ,Job Description for ICICI Bank - Product Manager    in ICICI Bank Ltd. in  Mumbai for (3-11) years of experience. Apply Now!

Job Description for ICICI Bank - Product Manager    in ICICI Bank Ltd. in  Mumbai for (3-11) years of experience. Apply Now!