Overview :

The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Regional/National Sales Director/s.

- This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research.

Functional Responsibilities :

- Own the B2B Pre Sales process of Shine.com

- Market mapping with respect to competition and identify new business potential markets

- Conduct primary and secondary research to identify new business opportunities.

- Prepare the lead generation strategy using market mapping, current penetration and sales potential

- Create various B2B campaigns as per the agreed strategy to generate interest amongst current and new recruitment portal users

- Cultivate new channels like direct marketing channels (Emailing, Telesales etc), Mass media channels, Events, Webinar etc to identify new business leads

- Identify the right decision maker and pitch the right solution and warming up the leads

- Identify key buying influencers within these prospects to determine budget and timeline.

- Work with the Regional Sales teams and Sales Leads to develop and grow the sales pipeline to consistently meet quarterly revenue goals.

- Manage data for new and prospective clients in Salesforce.com, ensuring all communications are logged, information is accurate and documents are attached.

- Prepare and analyze sales pipeline reports and dashboards.

Required experience and knowledge :

- Bachelor's Degree/PG in Business, Communications or related field / Associates- degree or equivalent

Should have excellent understanding of B2B pre-sales in recruitment industry

- Minimum 4 years of experience in Pre-Sales or Lead Generation

- Demonstrated ability to meet and/or exceed determined Sales/Leads and activity quotas.

- A proven track record of strong client relationships.

- Excellent client service skills.

- Excellent written and verbal communication skills.

Technical Expertise required :

- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)

- Experience with Salesforce or another CRM Software preferred

Salary Range : 7-10 LPA

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