HT Media - Head - Online Marketing - Shine.com

The Head of Digital Marketing will be leading all digital marketing efforts for Shine.com including performance marketing, CPC, CPL, CPM and Affiliate, Online customer acquisition, SEO, SMO & Email Marketing

Roles & Responsibilities:

- Being a - hands-on leader- that can lead engagements around new offerings created

- Identify and implement innovative marketing solutions across focus markets by way of identifying marketing opportunities and creating pilots thereafter

- Manage external marketing partners such as advertising agencies & ad-networks

- Handle multiple projects, schedules and maintain budgets effectively.

- Prioritise initiatives leading to the greatest returns for spend

- Analyse key metrics through analytics to drive efficiencies by tracking, reporting, and analysing website analytics, PPC initiatives and campaigns

- Use online forums, social media and digital networks including Facebook, Twitter, LinkedIn, YouTube, Slideshare and online forums / discussion groups

- Provide insightful recommendations and thought leadership and initiatives based on prior experience, industry trends and analytics

- Responsible for all campaign deliverables, drive results and control costs

- Ensure financial discipline of business operations and high utilization

- Work collaboratively across organization to help secure commitment for company goals

Desired Profile:

- Around 8 to 12 years of experience in Digital Marketing

- Strong written and oral communication skills

- Up-to-date with the latest trends and best practices in online marketing

- Ability to execute, collect and analyse data whilst identifying trends and insights in order to achieve maximum ROI

- Excellent quantitative, analytical and presentation skills

- Ability to work across functions & departments