HT - AM/Manager - Brand - B2B Marketing

Asst Brand Manager / Brand Manager – B2B Marketing

Job Title - Asst Brand Manager / Brand Manager – B2B Marketing

Location - Gurgaon

Reporting To - Brand Head

About HT Media - HT Media Ltd.

HT Media Ltd., India’s 2nd largest print media company, is transforming itself to become the largest Multi Media Company in the country. The company has been growing phenomenally in the past 2-3 years, with a number of successful launches like Fever 104 (in partnership with Virgin), Mint Singapore and HT Mumbai.

The company is one of the few professionally managed and listed companies in the media sector. Its top leadership team includes talent from companies like Whirlpool, Asian Paints, HLL, Pepsi, Nokia, Microsoft, Airtel, Virgin, Hutch etc. Also, there is a growing pool of young leadership from premier Indian B-schools like IIM’s, ISB, XLRI, MDI, FMS etc.

About HT Digital Businesses

HT Digital focuses on creating and building brands and businesses in the Internet media space. Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of HT Digital products. With brands like Hindustantimes.com, Livemint.com, Desimartini.com, HTCampus.com and Shine.com in its portfolio, HT Digital promises to be an exciting addition to the HT Media family.

About Shine.com:

Shine.com is India's 2nd largest job portal with over 1.3 cr candidate database and over 200,000 job openings on site. It is built on a unique 2-way matching technology to deliver better relevance to both candidates and recruiters. The New ShineMyParichay, is the world’s first integrated recruitment solution, which powers candidate search with the network of social media. This integration now allows recruiters to recruit from Shine.com’s Cr+ candidate database & their facebook friends. In addition to its powerful online recruitment products, Shine.com offers a complete portfolio of recruitment solutions involving print, on-ground events and now social

Functional Competencies -

- Own the offline B2B Brand Marketing initiatives for the flagship digital business of HT Media – Shine.com

- Should have excellent understanding of B2B marketing concepts, research concepts and agency management skills

- Ability to plan, design and implement new B2B marketing initiatives and manage the execution

- Understanding of basic online marketing concepts and ability to design campaigns to achieve the marketing/business objectives

- Should have strong knowledge of social media platforms

- Should be able to own projects and deliver as per agreed targets

- Would be required to work closely with the sales team and manage various sales support programs

General competencies -

- Ability to work with multiple stakeholders and derive consensus

- Excellent verbal & written communications skills

- High analytical ability

- Strong process orientation

- Strong ability to work under pressure, manage timelines and deliver tangible solutions

- Ability to prioritise assignments / projects and work accordingly

Responsibilities -

- Work closely with Brand Head & Marketing Head to manage the B2B marketing for the brand

- Manage and execute the B2B marketing calendar and achieve the pre-agreed targets

- Manage the communication for the brand and the ATL/BTL activates, sales support collate (Pitch PPTs, launch collats, Sales support Collats) for B2B product launches

- Own and manage the Events calendar and drive the sales team to achieve the revenue targets and deliver sponsor deliverables as agreed with sales team (16 events a year)

- Create new revenue generating opportunities by launching various initiatives like Coffee Table Books, Directories, Job Fairs, Elite Minds, etc

- Driving the Loyalty program and sales support programs

Education -

- Any graduate with MBA from top B school

- Excellent communication skill is a must

Experience -

- Should have experience in handling a B2B marketing

- Preferably with 1 – 4 years experience in either marketing agency or in any large corporate with large branding spends

Others - Should be able to join within a month