Role: Head Campaigns

Team: Revenue

Who we are-

The combined entity of PropTiger - Makaan and Housing.com, two of India's leading online real estate service providers, is India's first truly online-to-offline (O2O) real estate services platform. PropTiger is the largest online residential real estate brokerage firm, having completed transactions worth $1.5 billion since its inception in 2011, while Housing.com is India's most popular online platform for home search, receiving over 4 million visits every month.

We are the only player in India offering the full range of services in the real estate space, such as personalized search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post- sales service. Our objective is to bring the best-in-class services to consumers and create a unified technology-driven platform that can serve all needs of consumers, developers and brokers, with respect to buying, selling and renting of homes. We leverage the power of technology and data to make the home buying experience rewarding and easy-to-use and functions on the fundamentals of trust, transparency and expertise. As a digital marketplace with an exhaustive range of property listings, we know it is easy to get lost. We guide home buyers right from the start of their home search to the very end.

We are led by seasoned professionals from the top B-schools like Harvard Business School, Stanford, ISB, IIM-B, IMT, IT-BHU, ICAI and prominent companies where they have made significant contributions in their respective domains. Our team is young, talented, and creative, supercharged and is spread across India through a network of offices in 12 cities.

Elara Technologies Pte. Ltd., which owns PropTiger, Housing & Makaan, is funded by some of the biggest investors including NewsCorp, SoftBank, REA, SAIF and Accel Partner. NewsCorp is a New-York based global media and information Services Company and has a substantial presence in online real estate. NewsCorp also has a significant stake in Star TV. REA is the leading digital real estate company in Australia and has a controlling stake in iProperty, which has a significant presence in Malaysia, Hong Kong, Indonesia and Thailand. REA also owns a significant stake in Move, Inc., which was acquired by News Corp in November 2014. Move operates realtor.com, which has since become the second largest digital real estate company in the US. SoftBank Group Corp. is a Japanese multinational telecommunications and Internet corporation headquartered in Tokyo, Japan. SoftBank has significant investments in brands such as SnapDeal and Ola. Prominent investments of SAIF partners are JustDial, Makemytrip and HomeShop18 and Accel Partners owns a stake in Facebook, Flipkart and Myntra.

What does this role hold for you-

- Ensure business realization of strategic objectives through the management of multiple, strategically aligned Projects. These projects are highly complex, have multiple dependencies, and have significant impact on organizational goals. Utilizes standard methodology to ensure business goals, objectives, and benefits are realized within designated timeframes. This includes but is not limited to the creation of a project plan to include formalized scope and approach, requirements, development plans, test plans training plans, key performance indicators, implementation and communication plans and turnover for operational readiness.

- Understand consumer buying behaviour

- Set-up offline services across India to support home buyers.

- Think of innovative services which can change consumer buying behaviour

- Build team across India to implement all initiatives.

Apply if you have-

- Preferably 10+ years of experience in similar capacity who understands Consumer life cycle and Behaviour aspect. Should have managed ATL campaigns

- Exceptionally strong quantitative, analytical, and problem solving skills.

- Strong understanding of aggregate Campaign Analytics across the mix of traditional and digital marketing channels, platforms, tactics, and technologies.

- Excellent collaboration skills and able to forge strong relationships with other functions.

- Excellent verbal and written communication skills.

- Comfortable navigating in a cross matrix organization.

Know more about us:

Know more about us and our team, visit www.housing.com, www.proptiger.com & www.makaan.com

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