Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
14/04 Veralika Bajpai
Associate - HR at Housing.com

Views:15681 Applications:372 Rec. Actions:Recruiter Actions:23

Housing.com - Campaign Manager - B2C & B2B (6-8 yrs)

Mumbai Job Code: 441275

Who we are-

The combined entity of PropTiger - Makaan and Housing.com, two of India's leading online real estate service providers, is India's first truly online-to-offline (O2O) real estate services platform. PropTiger is the largest online residential real estate brokerage firm, having completed transactions worth $1.5 billion since its inception in 2011, while Housing.com is India's most popular online platform for home search, receiving over 4 million visits every month.

We are the only player in India offering the full range of services in the real estate space, such as personalized search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post- sales service. Our objective is to bring the best-in-class services to consumers and create a unified technology-driven platform that can serve all needs of consumers, developers and brokers, with respect to buying, selling and renting of homes. We leverage the power of technology and data to make the home buying experience rewarding and easy-to-use and functions on the fundamentals of trust, transparency and expertise. As a digital marketplace with an exhaustive range of property listings, we know it is easy to get lost. We guide home buyers right from the start of their home search to the very end.

We are led by seasoned professionals from the top B-schools like Harvard Business School, Stanford, ISB, IIM-B, IMT, IT-BHU, ICAI and prominent companies where they have made significant contributions in their respective domains. Our team is young, talented, and creative, supercharged and is spread across India through a network of offices in 12 cities.

Elara Technologies Pte. Ltd., which owns PropTiger, Housing & Makaan, is funded by some of the biggest investors including NewsCorp, SoftBank, REA, SAIF and Accel Partner. NewsCorp is a New-York based global media and information Services Company and has a substantial presence in online real estate. NewsCorp also has a significant stake in Star TV. REA is the leading digital real estate company in Australia and has a controlling stake in iProperty, which has a significant presence in Malaysia, Hong Kong, Indonesia and Thailand. REA also owns a significant stake in Move, Inc., which was acquired by News Corp in November 2014. Move operates realtor.com, which has since become the second largest digital real estate company in the US. SoftBank Group Corp. is a Japanese multinational telecommunications and Internet corporation headquartered in Tokyo, Japan. SoftBank has significant investments in brands such as SnapDeal and Ola. Prominent investments of SAIF partners are JustDial, Makemytrip and HomeShop18 and Accel Partners owns a stake in Facebook, Flipkart and Myntra.

What does this role hold for you-

- Develop integrated B2C and B2B marketing campaign strategies and activity plans for key programme that use channels effectively and that will achieve campaign objectives including generating qualified leads

- Manage the implementation, tracking and measurement of integrated marketing campaigns within the timelines and budgets

- Work with key stakeholders to implement campaign activity including: product marketing team, digital marketing teams, customer relationship management team, events team, brand, customer services, admissions, international, regional, business development, PR and programme leaders

- Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief

- Write and edit copy for a range of promotional printed materials and publications including annual prospectuses, institutional profiles, adverts, online tools, promotional flyers etc.

- Deliver weekly/monthly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations, call volume and booking reports etc.

- Develop CRM strategies for each campaign and coordinate CRM activity including Buyer lifecycle communication emails, call center activity, list purchasing, data pulls and management with the CRM team effectively manage generated leads from all area of the campaign activity in conjunction with the business stakeholders and overall CRM strategy

- To ensure detailed and accurate records are maintained, e.g. recording contact and financial information

- Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly

- Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team. Creative solutions.

Apply if you have-

- Masters or Post Graduation 6 - 8 years of total experience in sales and Marketing. Excellent visual design knowledge

- Should have managed ATL campaigns

- Experience in working with Agencies who deal with managing Online & Offline campaigns for real estate clients.

- Managing multi integrated campaigns simultaneously

- Advertising, digital and CRM marketing knowledge and experience

- Profit and Loss responsibility.

- Strong leadership skills

- Meeting objectives and campaign deadlines

- Excellent Interpersonal Skills

- Strategic Thinker

- Strong planning and organisational skills with the ability to successfully multi task

- Advanced Microsoft PowerPoint, Word and Excel skills

- Excellent communication skills

- Experience in product design

- Front-end programming skills (desirable)

- Please include links to your portfolio or attach it along with your resume.

Know more about us-

Know more about us and our team, visit www.housing.com, www.proptiger.com & www.makaan.com

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.