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HR lead at Hopscotch.in
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Hopscotch - Head - Performance Marketing (3-7 yrs)
This role is to lead performance marketing for a fast growing ecommerce company operating in the mom and baby space, based out of Mumbai
Performance marketing & product marketing
- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on all properties: web, mobile, apps
- Identifying and implementing strategies for increasing quality traffic on mobile app, mobile site and desktop through incisive Online Marketing programs.
- Optimise for conversions on all the funnels and work with the product team to improve conversion
- Delivering an excellent customer experience by improving the quality level of integrated online presence (cross device) and ensure a consistent approach to app, mobile site and website campaigns.
- Establish metrics, reporting, processes and benchmarks to measure performance and gather insights on new ideas to test.
- Mine data and use analytics to help build products/experiments and propositions that will help the company plug consumer need gaps for Indian moms
- Growth hacking
- Overall management of pay-per- click strategies including P & L responsibility
- Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI.
Relevant Experience
- 3-5 years of total marketing experience with experience in Online Marketing and CRM
- Direct Hands On experience of running large performance marketing programs (search, mobile app marketing, remarketing on all devices, programmatic).
- Strong understanding of digital marketing channels like Facebook, SEM, SEO, programmatic, videos & experience in affiliate management & partnership
- Strong Experience in using data / insights & analytics to drive marketing decisions and strategy
- Must be someone who is really excited by a challenge. Need someone who enjoys the entrepreneurial atmosphere and work in a highly matrixed environment
- Must be a skilled leader who creates an inspiring vision, who communicates the vision well, and who leads by example through mentoring a high performing young team
- Strong interpersonal and collaboration skills
Qualifications
Masters from premier B School, Ecommerce background preferred
Engineering graduate preferred
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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