Home Credit - Digital Sales Manager - Mobile Application Campaigns

Summary:

A Digital Sales Manager will be responsible for revenue generation through Digital platform by planning and implementation of Mobile Application Campaigns at PAN India level for Online Sales.

Job Responsibilities:

- Drive adoption of the digital channels through activation and usage campaigns

- Define, implement and continuously improve cross sell processes in digital channels

- Drive sales through effective cross-sell campaigns

- Monitor effectiveness of digital processes

- Deliver the Digital Sales strategy, ensuring targets and KPIs are met

- Revenue Management & Customer Life-cycle Management on Digital Channel

- Go-to-market Planning & Execution

- Work with the Analytics and Process teams to optimize the use of digital channels for sales

- Prepare business requirements for implementation team

- Experience analyzing and evaluating information, identifying gaps, problem solving and using data to make recommendations and inform decision making

- A strong commercial and customer focus, and an understanding of the user experience and digital channels

Desired Profile:

- Masters Degree required

- 5+ years of digital operations/planning/execution experience

- In-depth knowledge of digital marketing tools & digital advertising processes (knowledge of ad serving technologies and all components of ad campaigns - including ad units, banner delivery, rich media, and custom development)

Who should join?

- Strong problem-solving skills, with excellent attention to detail

- Commitment to teamwork and business objectives

- Exceptional communication skills, both written and verbal