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HR Business Partner at Healthcare At Home India Pvt Ltd
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Healthcare At Home - Product Marketing Manager (0-3 yrs)
About HealthCare atHOME
HealthCare at HOME (HCAH) is India's leading provider of technology-driven home-based medical services. It is a JV backed by Burman family (promoters of Dabur, India) and founders of Healthcare At Home (HAH), UK. While Dabur is a household name in India, HAH is UK's largest home healthcare provider with a legacy of over 20 years of experience, treating 1,50,000+ patients annually across UK, Switzerland, Ireland, Australia & Germany. Till date, HCAH have served patients in over 33 cities in addition to pharmacy delivery services in 15 cities country and that too with a high customer satisfaction rate (NPS - 70%) since 2012. Some of the well-known organizations with NPS are Apple (75%) & Amazon (70%).
Role Summary/Purpose:
- Brand Management, Communication Development, Media Planning & Buying and developing and executing effective marketing programs and brand properties for achieving brand and business objectives
Key Responsibilities:
- Work closely with the Senior management for building and strengthening HealthCare atHOME brand that the organization endows across the market.
- Conceptualize, develop and execute multiple brand properties to engage consumer and develop required brand associations.
Design & Implement ATL (TV, Radio, print) and BTL and digital media campaigns as per business needs
- Work across all functions to ensure effective customer communication
- Liaison with and manage the Creative, Media, and PR Agencies
- Manage the Media planning and buying activities
- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.
- Commission Market Research from time to time as required.
- Establish and manage brand collaborations and partnerships.
- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.
Years of Experience: 1-3 relevant of at least 1
Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or eCommerce companies.
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