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24/04 Gitanjali
HR Business Partner at Healthcare At Home India Pvt Ltd

Views:30060 Applications:698 Rec. Actions:Recruiter Actions:60

Healthcare At Home - Product Marketing Manager (0-3 yrs)

Delhi/NCR Job Code: 444094

About HealthCare atHOME

HealthCare at HOME (HCAH) is India's leading provider of technology-driven home-based medical services. It is a JV backed by Burman family (promoters of Dabur, India) and founders of Healthcare At Home (HAH), UK. While Dabur is a household name in India, HAH is UK's largest home healthcare provider with a legacy of over 20 years of experience, treating 1,50,000+ patients annually across UK, Switzerland, Ireland, Australia & Germany. Till date, HCAH have served patients in over 33 cities in addition to pharmacy delivery services in 15 cities country and that too with a high customer satisfaction rate (NPS - 70%) since 2012. Some of the well-known organizations with NPS are Apple (75%) & Amazon (70%).

Role Summary/Purpose:

- Brand Management, Communication Development, Media Planning & Buying and developing and executing effective marketing programs and brand properties for achieving brand and business objectives

Key Responsibilities:

- Work closely with the Senior management for building and strengthening HealthCare atHOME brand that the organization endows across the market.

- Conceptualize, develop and execute multiple brand properties to engage consumer and develop required brand associations.

Design & Implement ATL (TV, Radio, print) and BTL and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Years of Experience: 1-3 relevant of at least 1

Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or eCommerce companies.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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