Head - Trade Marketing - FMCG

Urgently looking for Head Trade Marketing - PAN India with FMCG

Location : West India

Reports to Sales Head

Direct Reports : 4

Experience : 8 to 12 years

Key Stakeholders : Brand Management Team, Sales Team, Sales Ops, Finance

CTC can go up to the 50 Lacs depends upon current CTC

Responsibilities :

Trade Marketing

Trade Activation Plan (Design and Implementation)

- Design trade activation programs for all channels that drives volume growth & builds strong trade relationships

Budget :

- Plan and manage all BTL spends across brands and regions

- Ensure adherence to budgets and maximize impact of trade spends

Monitoring and Review

Competition intelligence

- Track competition activity around the trade and adapt plans accordingly

- Gather insights from market data around sales

Sales Forecasting & MIS

Ideal candidate will be an MBA with 8 to 12 years of experience in Trade Marketing and Sales from FMCG background.