Head - Trade Marketing - FMCG

- To help in strengthening by developing new benchmarks for measuring effectiveness of Field Marketing Activities

- Develop a robust system of capturing and tracking Field Marketing expenses.

- Coordinate and follow up with the divisions on implementation of new filed Marketing initiatives

- Sharing of best practices amongst divisions

Analyze research data, industry trends, competition data and use it to formulate sales and category strategy

- Design, implement and monitor trade marketing strategies and manage promotions/ trade schemes

- Responsible for demand forecasting, new product launch, channel wise strategy, productivity and sales force and distributor incentive programs

Candidate Profile :

- Incumbent must be a MBA in Marketing from a premier institute with 10 + years of relevant experience in Sales & Field / Trade Marketing.