This role is that of a function head managing the umbrella staff function encompassing Marketing, Alliances and Analytics sub functions within the company.   The position is responsible for:  - Support to the CEO in setting marketing strategy and business decision making.   - Commercial evaluation of new opportunities  - Third party Advertisement  - Alliances  - Analytics to support deployment and portfolio profitability analysis  - Marketing initiatives  - White Label ATM program management (product, portfolio and profitability)  Major Activities (Responsibilities):  Marketing:  - Develop and execute marketing plan for both brown label and white label offering  - Enhance Brand Visibility for sites and ensure quality brand implementation cum brand adherence across touch points to aid brand pull and trials   - Own white label brand awareness creation and management  - Drive PR activities and digital media marketing tools to create brand awareness and position client as a leading, pioneering and purposive WLA player   - Leverage external and internal customer communication & engagement to achieve business objectives and drive a positive brand imagery for client as a business entity  - Initiate and manage new services introduction on ATMs   Alliances:  - Build alliances and brand footprint through deployment across third party outlets and offices  - Create alliances with agencies to get consumer offers at various locations.  - Engage with local, regional & national brands for getting consumer offers.  - Leverage the ATM footprint to deploy CSR cum public welfare /utility initiatives that would aid community development and create value for users  Third Party Advertisement (TPA) - Alternative revenue channels:  - Identify and work with agencies/partners for TPA from end to end: price building, sales, inventory management, field delivery & operations and collections  - Identify and manage concept selling opportunities to drive revenue from sites.   Loyalty Management (LM) - Driving New & Repeat Visits:   - Build / engage with vendors to develop WLA consumer retention strategies through loyalty management for new & repeat footfalls.  - Identify / create programs for increasing customer loyalty by building business models, campaign management tools and alliances to create redemption opportunities within WLA.  Portfolio Profitability Management:  - Develop business intelligence & analytics and identify new relevant metrics to assess business performance through market assessment & data analysis.  - Analyze transaction trends and related operational performance, along with benchmarking and recommendations for action.  - Derive insights into customer’s transaction behavior through the data analysis and implement transaction enhancing initiatives.  - Set up and drive cross-functional teams on key initiatives for increasing transactions, such as uptime improvement, site relocation, improved visibility, key marketing initiatives etc.   Deployment planning strategy:  - Develop pan India deployment strategy to maximize revenue for brown label and white label offerings  - Devise guidelines for site sourcing locations based on historical learnings and performance and make recommendations on improving site selection methodology  Person Specification:  Qualification:  Graduation: BE, (preferred)  Post-graduation: MBA (essential) - preferably Tier 1 Management School  Requisite Skills:  Technical:	  - Hands on Banking or Services product management / Marketing experience  - Strong understanding of the Payments space in general Strategy development and implementation  - Understanding of the competing products and services in terms of features and functionalities in the payments domain  - Analytical frameworks and techniques  - Marketing planning and execution  Functional:  - Domain experience  - Stakeholder management  - Mentoring and coaching skills to develop team members  Behavioral:  - Strategic and Analytical skills  - Strong influencing skills  - Should be a leader by inspiring confidence and leading by example  - Should be able to make people accountable and deliver as planned  - Ability to manage people with varied job profiles and age groups  Work Experience:	  - 12 - 20 years of experience in the Services marketing domain (pref. BFSI, but not essential).   - Exposure to all aspects of profile –Marketing, Alliances, Product management, Analytics

Mumbai

Head - Strategy & Marketing - BFSI 

Head - Strategy & Marketing - BFSI  ,Job Description for Head - Strategy & Marketing - BFSI  in People Prime Worldwide in  Mumbai for (12-20) years of experience. Apply Now!

Job Description for Head - Strategy & Marketing - BFSI  in People Prime Worldwide in  Mumbai for (12-20) years of experience. Apply Now!