Head - Segment Marketing   A great opportunity to expand the width of the Marketing function at India's foremost Real Estate organization where the Marketing Professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies..   - Looking for Professionals from top b-schools from 2001-2005 batch passout, currently working with top FMCG, consumer durables, BFSI, automobiles or any other consumer facing businesses.   The Role :  As a Segment Marketing Head, your role would include handling the end to end responsibility of a brand/s, identifying marketing and sales issues, conducting analyses, putting together conclusions and effectively deploying marketing plans and programs. You would be mandated to contribute to individual or team projects and work closely with associates with key functions within the organization and outside. You would be regularly involved in interactions with the senior/top management  Functional Mandate :  - To maximize Gross Contribution delivered at Company, segment and project level at targeted sales volume  - To create effective product portfolio for the business by understanding present and future business opportunities  - To create and manage world class real estate brands using advertising and other marketing tools  - Brand: To use various communication channels (advertising, PR, BTL etc.) through various mediums to create enhanced target audience awareness of target brand attributes in cost effective fashion and to deliver required footfalls in quality and quantity  - To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis  KRA / Success Measures :  - Targeted Gross Contribution - in Value and %age terms as per business plan  - Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project  - Maximize brand valuation and maximize capability to charge price premium Brand  - % change in public perception of target brand attributes as measured by third party survey  - % increase in actual brand spend over target budget  - Competitor pricing change and sales transaction information speed (Response time in number of days)

Mumbai

Head - Segment Marketing - Real Estate/FMCG/Auto/BFSI/Retail 

Head - Segment Marketing - Real Estate/FMCG/Auto/BFSI/Retail  ,Job Description for Head - Segment Marketing - Real Estate/FMCG/Auto/BFSI/Retail  in AddRec Solutions Pvt Ltd in  Mumbai for (11-16) years of experience. Apply Now!

Job Description for Head - Segment Marketing - Real Estate/FMCG/Auto/BFSI/Retail  in AddRec Solutions Pvt Ltd in  Mumbai for (11-16) years of experience. Apply Now!