Head - Sales & Marketing - Healthcare

Head- Marketing & Sales ( Dubai) Healthcare: for a very prestigious Healthcare ( Hospital) company known for high end surgeries and tertiary care. Position reports to the Chief Operating Officer and leads a team of over 10 resources. Hospital experience at the senior levels is must.

Details are as under :

- Responsible for planning, organizing and implementing marketing strategies to increase market share through higher penetration and awareness of Fortis as Hospital of Desire.

- Identify and map the target customers (patients/regionally corporate & non corporate)

- Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctors referral

- Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties.

- Organize outreach programs with prospective patient community

- Tracking leads mediated through above TPAs, CMEs, camps and seminars etc to tap new corporate tie-ups, convert referrals etc.

- Liaison between in house doctors and external doctors for PTs.

- Develop a corporate / unit level advertising plan

- Develop and nurturing new market and Client support and coordination activities

- Manage and ensure high quality service delivery to high-end clients.

- Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Fortis Hospital Brand

- Identify new markets; new engagements, new specialties and ways to drive future business

- Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus)

- Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved

- Monitor the day-to-day operations of the sales & marketing team so that business and sales practices are conducted with great professionalism and integrity and comply with the Fortis' Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines

- Develop and manage the fiscal budget related to sales activities. Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines

- Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing. Analyze advertising and marketing spends to ensure marketing budgets are utilize