Head - Sales & Marketing - Food Tech Startup

Sales & Marketing Head

Description:

We have been galloping on an everyday basis and growing to be the 1st & the fastest growing food tech BRAND in the Indian start-up landscape. As we grow into the next phase our organisational journey, we need a pro-active, energetic and motivating sales & marketing leader who can analyze and drive the highly ambitious growth plans that we aspire for. Someone who can participate & contribute in the short as well as long term milestones in line with the goals to be achieved as laid down by the management & investors. Someone who comes with a background of manufacturing / FMCG / E-commerce / Digital Marketing work experience would be valuable .

Key Responsibilities:

- Primarily in charge of sales & marketing strategy.

- Build and manage the marketing function and drive sales through marketing results

- Act as a key leader in defining the strategy, focus areas, plan and execution of marketing goals and customer acquisition

- Managing Marketing Team and lead Digital (SEO, SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.

- Owns delivery and achievement of the business goals delivered through marketing function.

- Regularly track and monitor customer perception and improve metrics

- Managing the customer journey (customer relationship management) through marketing communication and engagement

- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.

- Develop and execute marketing and promotional calendar to drive traffic, sales, and engage the target customer with the brand.

- Develop and direct measurable multi-channel, cross-channel, channel-specific,product, promotional marketing programs that tie back to brand strategy and business goals.

- Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.

- Ensure thorough usage of analytics and maintain a data-driven approach to marketing.

Desired background:

Educational background - Graduate, Post Graduate

- 7-10+ relevant years of work experience, 3-4 years in Marketing and 3-5 years in a premier FMCG, Retail or eCommerce company.

- Knowledge of Retail, consumer goods industry, online industry

Desired Competencies:

- Excited by the opportunity of disruption & change

- Management experience and a strong leader

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take risks to grow the category in a rapid pace

- Excellent verbal & written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn & unlearn

- Ability to connect with people across teams & levels

- Ability to work with multiple vendors & agencies and drive ambitious goals through them

- Hard negotiator & a believer in - performance- & - meritocracy-

- Ability to understand & appreciate the operational challenges of the business

- Open to feedback & criticism and in a constant quest to improve .

- Passionate & excited about food & a big believer in consumer brand play

Promise To You:

- We will value self-awareness, intellectual honesty, judgement, empathy and positive energy over years of experience

- We are willing to roll up our sleeves and get our hands dirty

- We have no industry baggage and we are willing to try out new ideas

- We are always excited to hear from you.