KEY RESPONSIBILITIES :

Market Facing :

- Developing and implementing a company-wide go-to-market plan

- Marketing, Forecasting and owing P&L of the product line

- Create Pricing Strategy for the Product ensuring desired Gross Margins

- Support Product Branding through Catalogue, Blogs, Paper Presentations and other Market communication in coordination with Mar-Com Team

- Conducting Training for Dealers & Distributors, and Create Technical product presentations

- Market Analysis in Competitive Environment

- Study and understand all the competition both global and local and have complete know and understanding of their products, Market and distribution strategy.

- Interface with Operations/Process Engineering/Quality so that all market inputs are translated into Operational Strategy.

- Carry out Win-loss analysis of the Product line.

- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.

- Understanding needs of market like approvals etc.and creating execution plans for the same.

Product Engineering :

- Manage the entire Product Life Cycle of the Product and Brand.

- Maintain Product Portfolio & a long Term Technology Road Map

- Study IP landscape and create IP for product Lines

- Product Approval w.r.t Authorities, Customers & International Standard Organization live UL, DNV

- Work closely with Operations to arrive at Make or Buy decision and closely work with Quality and Process Engineering functions for Product Developments.

- Should Design and Develop the BOM for the material to be handed over to the Vendor Development Team

- Hand Hold Internal Training for Sales Team, Quality Team

Key Result Areas :

- Product Road map (Product Launch)

- Sales of the Product

- Gross Margin in the product.

- Geographic Spread of the Product Sales

FUNCTIONAL COMPETENCIES :

- Product Knowledge - Engineering and Application

- Marketing Knowledge - Customer and competition

- Design Capability - Drawing

- Innovation

MANAGERIAL COMPETENCIES :

- Communication and Presentation skills

- Team Management / Inter personal Skills

- Customer Centricity

- Global Mindset

Proficiency Levels for Competencies :

Basic : elementary understanding & familiarity

Foundational : ability to apply knowledge in certain areas

Capable : solid understanding and ability to apply knowledge in most areas

Advanced : Thorough in-depth understanding

Master : Advisory Expert in subject knowledge

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