Location: Bangalore  Job Description:  The incumbent shall be responsible for managing online customer acquisition for sales of loans and insurance products. The work profile includes being responsible for maintaining and optimising the website from a marketing perspective, and running digital programs to generate high quality traffic to the website. The Head - Online Marketing will be responsible for delivering sales results and the digital brand objectives. The location for this role will be Bangalore with an extensive need to travel.  Key Responsibilities:   - Developing, executing and delivering the company's digital/online marketing strategy, through key marketing channels.  - Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM  - Managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.  - To review/analyse the performance of all sites and for campaign reporting.  - To ensure that revenue and costs per acquisition are managed along with delivery of ROI   - To develop and execute solid plans to increase page views, unique visitors, dwell time and site - stickiness- to encourage repeat usage   - To implement and monitor SEO and PPC strategy to drive traffic and conversion rates  Desired Skills/Experience:   - 8 to 10 years of relevant experience with MBA from top tier schools   - Proven experience in digital marketing and online PR in an agency or consumer branding environment   - Strong understanding of the digital landscape and how it can be used to support and develop the brand  - Good experience and understanding of customer and market dynamics and requirements  - Search engine experience, including the ability to generate inbound links from the internet  - Proficiency using tools to track and report on response rates, traffic and pick up  - Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising, Experience of campaign management e.g. Google Ad Words, Ad Mob, Email   - Experience of budgeting, reporting and analysis  - Ability to work in a fast-paced startup environment and easily adapt to change

Bangalore

Head - Performance Marketing/Online Marketing - Loans & Insurance Products - IIM/ISB/MDI/FMS 

Head - Performance Marketing/Online Marketing - Loans & Insurance Products - IIM/ISB/MDI/FMS  ,Job Description for Head - Performance Marketing/Online Marketing - Loans & Insurance Products - IIM/ISB/MDI/FMS  in Kairos Consulting India in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for Head - Performance Marketing/Online Marketing - Loans & Insurance Products - IIM/ISB/MDI/FMS  in Kairos Consulting India in  Bangalore for (8-12) years of experience. Apply Now!