Head of Online Marketing - Fashion - eCommerce

Silverpeople has been mandated to head hunt 'Head of Online Marketing' for an online fashion brand that strives to deliver latest trends and fashion to its fashion-forward target audience. The brand differentiates by building latest fashionable styles for young trendy women. It does that by building an extensive tech-platform that connects the entire backend supply-chain with fashion skills in order to churn out latest designs every day.

The company has raised an undisclosed amount in a series-A funding from a clutch of investors, including former Rocket Internet CEO Mato Peric and AECAL partner Peter Kabel.

The Team here is for highly motivated and driven young people, bringing together the best from both worlds: Fashion & Technology ("The Creative" & "The Smarts"). They believe that the combination of both energies and the openness in communication makes their culture unique.

They are looking for people that are truly excellent in their approach, very individualistic and do not accept the status quo. They are looking for people that jell well with their culture of openness, frankness, no-politics, dedication, passion and purpose.

They are here to build the first global fashion company out of India.

This position is not for you, if you are not willing to give all you have to build something great, together with the Team.

Position Reporting : CEO

Job Description- Head of Online Marketing :

- Candidate needs to be well versed with all Digital Marketing Channels including, Facebook Ads, Instagram Ads, Google Organic (SEO), Google Paid (SEM), Social

- Needs to understand how to compute Customer Acquisition Costs, Conversion Rates, Customer Lifetime Value; analyzing the interplay between marketing spend and customer ROI

- Is a strong leader and can navigate the entire team to success based on Inputs from Senior Management

- In addition to technical skills has some basic emotional understanding for the brand and is a savvy online marketer

- Needs to be trustworthy and willing to give everything to build a 300cr company in 2 years with large marketing budgets

- Must have scaled existing ecommerce companies in India up to 100cr of revenue preferably in fashion segments

- Can build his own team within weeks & is an industry expert

- Preferably from top tier b-school

- Work experience in e-Commerce is a must

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