Head - Online Marketing - eCommerce

Pinnacle Solutions, a leading recruitment firm has been retained by one of our key eCommerce clients based out of Bangalore, for the mandate of "Head Online Marketing".

As a key member of the digital leadership team, the Head of Digital Marketing will champion the organization’s online marketing presence and strategy.

- This position reports to the Co Founder/ CEO, and will focus on customer acquisition, site traffic, conversion, and revenue.

Responsibilities:

- This person would be responsible for all the online marketing initiatives including SEM, Online advertising, Retargeting campaigns, online partnerships and alliances, mobile marketing and app distribution.

- Develop robust attribution models, collaborate with biz and brand teams to maximize efficiency and effectiveness of our existing digital budget. Establish KPIs to manage performance and communicate results/value to leadership team.

- Keep on top of digital marketing trends and innovation to continually evolve our approach to digital Marketing. Build ROI business cases for incremental strategic investment in new scalable digital marketing programs.

- Collaborate with CRM team on email/CRM programs. Select, direct, and manage outside agencies as needed .

- The person would also be responsible for SEO

- The person would be in-charge of driving business growth through enabling newer channels of customer acquisition, optimizing cost of customer acquisition and working with Product teams to improve conversions.

Experience & Education:

- Minimum 7 years of work experience in digital domain with a minimum of 3 years of hands-on work experience in online marketing.

- Highly analytical and metrics-driven leadership style

- Hands-on advanced expertise in digital marketing, including paid and organic search, affiliates, data feeds, email marketing, social marketing and advertising, and other paid media

- Proven success in training and developing staff (direct reports) and success with training, and influencing cross-functional/internal clients.

- Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions

- Strong communication, negotiation, and relationship building skills

- Excellent relationships with agencies, networks, affiliates, and other strategic partners

- Person with a strong engineering background and MBA would be preferred

- 7-10 years of relevant digital marketing experience in a retail or transactional ecommerce environment, brick and mortar retail experience is a plus

Other Characteristics:

- Passion and energy for delivering results through others, passion for our brands

- Strong commitment to consumers, colleagues, and business partners

- Goal-oriented and personally accountable

- High level of integrity / EQ

- Collaborative; influences and inspires others to achieve

- Willingness towards experimental learning

Should your profile match our requirements, please apply asap.

Team Pinnacle